Red Lodge Resort
RED LODGE, MT
Resort / Leisure
Key Investment Thesis
Our strategy was to take an undermanaged and undercapitalized ski resort with close proximity to Montana’s largest city and drive significant ski customer yield through upgrades to existing services (lifts, F&B, terrain, retail) and sophisticated revenue management practices.
- Opportunity for additional real estate development potential
- Authentic ski and summer experience in contrast to commercialized “Vail experience”
- Scale of ski operation lends itself to high flow-through from incremental ski yield and visits.
JMA Value Creation
Chair lift replacement and learn-to-ski enhancements to be completed by 2023/2024 ski season