Hayes Mansion
San Jose
Curio Collection by Hilton
San Jose, CA
Renovation and repositioning of a 214-key historic landmark hotel to a Curio Collection by Hilton, located in San Jose.
Asset Type
Hotel
Acquired
2019
Scope
214 keys
Key Investment Thesis
Opportunity to reposition a 1905 historic hotel and restructure the brand and management, creating the premier group and event destination only 9 miles from downtown San Jose.
- Attractive acquisition basis from the City of San Jose with a comprehensive renovation now completed
- Partner with Curio Collection by Hilton and Aimbridge to overhaul the Hotel’s positioning in the marketplace, transforming the caliber of the property and its ability to attract top tier group, event, and transient business
JMA Value Creation
JMA completed the repositioning and renovation on schedule and on budget, with the rebrand debuting in 2021 at a very attractive basis for investors.
Operated smoothly during “white label” renovation period before debuting as a Curio Collection in 2021, while navigating the Covid-19 pandemic
Sourced accretive contract with Curio Collection by Hilton to increase demand from higher-rated travelers as well business travel, drive-to leisure, and group business segments
Partnered with Aimbridge to bring institutional management and operational efficiencies to the Property
Active Asset Management to ensure successful re-launch in the market and enhanced operational performance
