By Brett McGinness
New facilities for Apple and Google might generate buzz around Reno-Sparks, but it’s far more likely your day-to-day life will be affected by the new construction taking place down the street. In the first edition of an ongoing series, we’re taking a look at seven local projects that could impact your life, from housing and commerce to a facelift for an iconic Reno shopping center.
Aloft is Marriott International’s boutique hotel brand; the Reno location is tucked between I-580 and the Reno-Tahoe International Airport, just north of the Hyatt Place Reno-Tahoe Airport. Aloft has more than 180 locations in 16 countries worldwide, but Reno will be the first Nevada location. Jamie Robertson with JMA Ventures LLC said the company sees positive long-term fundamentals in the Reno market.
“We see $5 billion of investment going on .. the Googles, the Teslas, the Apples diversifying the economy. We think all those trends are indicative of a solid long-term environment.”
The brand is targeted toward tech-savvy travelers — think portable breakfast pots instead of continental breakfast; live music in the lounge performed by indie artists; towels and toiletries via “emoji room service,” delivered by a robot butler. Rooms also feature 9-foot ceilings, rainfall showerheads and dog-friendly touches for canines under 40 pounds.
The four-story, 82,368-square-foot project broke ground in November 2018. Robertson says construction is about 45% complete; the target opening date is at the beginning of the second quarter in 2020.